Q: What needs are we solving?

A: Entrepreneurs are looking for real-time, practical advice regarding how to market and grow their businesses. During specific phases of launch and growth, these leaders are often times looking for common areas of insight, but optimization strategies and tactics change quickly given the speed of evolution within marketing tools, advertising inventory, platform algorithm rules, content efficacy, etc. and it becomes time sensitive to constantly refresh their organic network to gain actionable insight. Alta Collective offers immediate access to advisory services from marketing and growth leaders who have tackled marketing problem sets across consumer industries and invented playbooks and tactics for hundreds of high growth brands. And our services come without any strings; we are not your investors or Board, our focus is on giving actionable advice you can turn immediately into incremental LTV today.

Q: What is our value prop?

A: benefits include

Shortcut to growth

Confidence you are making the right decisions and priorities, with limited resources

Brand and community 

Convenient access to different areas of expertise, when you need it

We do not provide…

• Standardized playbooks

• Campaign execution

• Direct investment

• Funding decks

Q: What areas does our subscription offer?

A: Our Collective Partners have played leadership roles spanning all marketing capabilities. Our product is growth. We have stewarded new launches and accelerated audience expansion at Amazon, Netflix and Lyft, and delivered unmatched growth at ventures like Ritual, FabFitFun, and Thrive Market. Examples of problems sets Our Partners solve everyday include:

• Developing and launching a new brand

• Accelerating user growth at a two-sided marketplace

• Conversion rate optimization for your landing page and product page

• Optimize pricing for subscription businesses

• Building an engaged and active brand community

• Optimizing new distribution channels, like Amazon and Target

• Expanding internationally 

• Fundraising for seed and series A

Q: What is the process to sign up and work together?

A: Because our Partners’ time is limited, at this time we are selectively engaging with start-up teams for whom we believe we can accelerate growth in the next 12 months. We cap our client base at 32 in order to offer each client optimal support from our Partner team. Please fill out this in-take form to tell us more about your venture. If your business model and problem sets seem like a fit with our areas of expertise, we will set up a 15 minutes mutual introduction call with a Partner. If we decide mutually to move forward, your monthly subscription to the Collective will begin, with the monthly fee of $xx. Your monthly subscription gives you access to:

• Unlimited live Masterminds. Our Partners will host small group Mastermind sessions each month, each focused on deep dive topics upvoted by our clients. We believe that start-up teams can learn from answers to each others’ questions, so welcome clients to listen in even when you don’t have a specific question in mind

• Full access to recorded Masterminds

• 2 1:1 Office Hours sessions, with the Partners of your choice

• Alta badge on LinkedIn 

• Slack group access

We understand that advisory needs flex as businesses grow, and empower our clients to cancel their subscription at any time.

For specific clients looking for more “hands-on” support during critical phases of growth, the Alta Collective team may play an interim CMO or Marketing Lead role, with terms and fees to be mutually agreed upon on a case by case basis.

Q: Who are Alta clients?

A: Clients include: